To increase the discoverability of your online presence, you must first verify your online presence on Google. You can find more information about this in Online Presence - Website Verification.
In your Google My Business account, you can directly add the web address of your online presence (enfore domain) in addition to your business address, phone number and opening hours. This way, users have the possibility to find your company and your online presence easier and faster and to contact you.
Your successfully created company profile with your associated data could look like the following:
In addition, we recommend that you publish current and meaningful pictures together with your offers in your profile to convince potential customers of your company.
If you have an existing website, you can link your new online presence to it. You can find out more about this in the How-To Online Presence - Basic under Include modules into external pages.